Why is it that whenever I hear a commercial for an automobile dealership, the hair stands up on the back of my neck and I begin foaming at the mouth like a rabid dog? To say the least they are annoying, aggravating and usually down right insulting.
Some of them try to be funny but usually they fall short of causing me to even think about cracking a smile. Who writes that crap? Definitely not a comedian I can tell you that. Those cute little skits they do make me want to puke. Some of them go on and on like a continuing story and really bore me. Does anyone out there think they are really funny or even go there to buy a car because of the humor?
And why do they feel they need to shout? I absolutely hate those commercials that the announcer shouts in your face. You know the ones that make you turn the volume down on your radio or television. Something like: “FOR THE NEXT 3 DAYS ONLY WE WILL SELL ANY CAR AT ANY PRICE, YOU NAME THE PRICE…..DON’T ……PASS ……THIS……….UP.”
And that brings me to the next thing that I hate about them. Have you ever stopped and listened to what they are saying. Here are some examples:
“If you find a car anywhere for less, buy it”……Well duh if I know it is less somewhere else I am not going to buy it here.
“We will stay open until the last customer is served.”……That is good to know because I was afraid you would close up with me still in the shop.
“All credit applications will be accepted.” ….Oh they will accept them all they just won’t approve them all. Do they think we were born last night?
The final thing that really ticks me off is the disclaimer at the end of the commercial. They always complain about having a bad reputation as car salesmen but they always put the really fast talking guy at the end. If you listen closely you will find out that nothing they just said is for real and basically it was all said to get you into the dealership and you are on your own when you get there. So be ready.
Here are some tips to help you out and I guarantee will get you the best deal possible. . When you first get there let them know up front that you don’t go for that little “good guy/bad guy” routine between sales man and floor manager. Right up front, let them know that he needs to make all deals with you there with him. Of course he will refuse and then you need to cause a scene right there in the showroom. This works best with lots of people around. If they try to quiet you, get louder and start accusing them of trickery. Try to get others involved. If they get mad and refuse to deal with you, ask for a comment card and also the address of their corporate office. Usually they will give in around this time and you should ask for a really good deal on a car. If all goes well, they will give you a great deal just to shut you up and get you out of the office.